How did Hurricane Katrina influence Homeland Security as it currently Research Paper

How did Hurricane Katrina influence Homeland Security as it currently operates in the U.S - Research Paper Example The research objective is focused on drawing a balance between homeland security measures before and after the Hurricane Katrina. Expressing the measures taken and the developments introduced to rule out the previous loopholes have been considered as the major areas of discussion in this essay. Hurricane Katrina turned out to be a catastrophe for the US, allegedly due to the inefficiency and delayed reaction of the homeland security, which was designed by the government to meet the national crisis within the boundaries of the country. However, the country’s dual system of government and their inefficiency in communication proved to be fatal for the crisis that they faced (Irons, 2005). The organisation faced problems in reacting at the right time in the right way. Failures to send supplies in the place of need were major challenges the government faced at the time of the hurricane. Due to the heavy bureaucratic system of the government, severe complications were found persisting in the issue of orders and its implementation. State-level, local-level and federal-level systems of government proved to be a backlog for the timely movement of assets and food supplies to the area of need (Moyniha, 2009). The government has all previous intimation of the natural calamity but due to the complexities in the mode of operations, it was difficult for the government to act accordingly. The relief measures were weak as well. The government also failed to do the aftermath as the veto powers to trigger the financial help was vested in different hands, which made the situation even worse (Leeson & Sobel, 2006). The homeland security was trained to be prepared for this type of calamities and was supposedly well acquainted with the measures that were to be taken. However, due to the unorganised governmental procedures and the lack

National Trust CaseStudy Essay Example | Topics and Well Written Essays - 750 words

National Trust CaseStudy - Essay Example A SWOT analysis is a useful instrument for helping managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it (Strydom, 31). Based on the case study, it can be noted that National is a registered charity that looks after special places and was founded in 1895. The major strength of the organization is that it is unique since it specialises in looking after historic places that are centers of attraction. Many people are attracted by the beautiful places under its jurisdiction and this helps National Trust to generate substantial revenue from the number of visitors that go to the place every year. The main weakness confronting National Trust is that it is not for profit business. It relies on membership and entrance fees to cater for its operational costs. Costs incurred in maintaining the places as well as advertising are high which leaves the organization vulnerable to financial constraints. The major threat for National Trust is that the members of the public have alternative ways of spending their time. This entails that National Trust might not be in a position to attract the large envisaged numbers. Research has also shown that a lot of young people are not comfortable to work for the organization. Promotion is very important in the operations of the organization. For instance, this marketing strategy is used to raise awareness among people about the product and services offered, appeal to the interests of people as well as to remind them about the product (Kotler & Armstrong, 2004). In case of National Trust, promotion is used to raise awareness among the people about the product as well as to explain the benefits of the services offered. Different marketing communication tools such as new media including social networks such as Facebook and Twitter, Youtube, Weibo, MSN and advertising are often used. National Trust promotes its activities mainly through the use of social